Tuesday, January 8, 2008

New York 2008 - Pinkberry

Following a nice, earthy dinner on a global-warming influenced 60-degree January evening in NYC, a quest was laid before me without my knowing.

"Have you ever had Pinkberry?"


I didn't, a bit ashamedly being a lover of food, even know what a Pinkberry was; I was soon to learn it wasn't a thing but a place - a new, exciting answer to the ubiquitous Tasty D-Lites that drape the NYC dessert scene.

After some considerable time trying to locate one in the area we were in (two calls and many blackberry searches led us disappointingly to several "Swirling Soon" Pinkberries), we happened upon a popular location in Koreatown , with a 30 minute wait to get inside.

The inside was also packed along small tables next to the line with a young, eclectic crowd spooning delicious looking mixtures in large groups. The hip interior in light wood, whitewash and funky lanterns lead us to a cash register, where we under significant time pressure (for my novice self) to order as the line continued to pile up behind us and around the block.

Pinkberry offers two flavors, Original and Green Tea. The Green Tea is not the light, scented green tea sweetness that one often finds in a green tea-based dessert, but a heavy, smack you in the throat deep steeped (not even sweet) green tea flavored yogurt. The Original is a sweet version of frozen plain yogurt; a bit tart but delectable, with a lightness not found in the oversweetened fro-yo parlors one typically finds across the country. For toppings, a range of "trendy" fruits (think pomegranate seeds, blueberries and kiwi) are mixed with a few staple toppings (chocolate chips and shaved coconut) as well as some childhood delights (Cap'n Crunch, Fruity Pebbles).

Had I to do it over again (which I am sure I will) I will be more thoughtful about my choice of toppings (3 standard with a normal size), as blueberry and Cap'n Crunch struck me later as a bit peculiar, but definitely delicious. So, line up for your shot at the newest dessert place in NYC, and look out for Swirling Soon in your neighborhood.

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