Chicago 2009: Branch 27

It was with some excitement that I accepted an invitation to dine with friends last week at Branch 27, a new spot by some trendy-dining heavyweights (backers of Rockit, chef from North Pond). All of the first-on-the-scene publications, bloggers, daily updates had heralded its opening. "Love the space, love the food, another must try from veterans, etc".

I will concur that the space is a nice one. Located in the former 27th Ward Library space, the decor is understated and comfortable. A decent sized bar area unfolds into the larger two-tier dining room and finally into a unique skylight/atrium room. The tables were full, but the spacing was adequate and one did not feel as "crammed in" as would be typical at such a restaurant.

But, dear readers, I am sorry to say that the big names behind this new spot focused more on the PR than on the food and service.

Granted, I was there in the first week of opening, so I will give some wide berth for errors and mistakes in service. However, before we even began dining, the combination of too-infrequent wait service (one of our party of four always had an empty glass) and too-frequent bus service (many of us lost plates / utensils if they were left idle for a second) was disappointing. Too, several of the beers on the well-compiled beer list were unavailable; which seems a bit of a gaff for an American bistro (I could live with one beer being "sold out", but 3 or 4?).

On the subject of food, I am of two minds. On the one hand, the PR around this opening is painstaking to differentiate the spot in its simplicity / lack of "fussy" food. As such, "normal" dishes that might not excite me relative to the latest and greatest the culinary scene in Chicago has to offer should be forgiven or handicapped. However, these "normal" dishes tried to evoke some creative flair: mozzarella egg roll (served lukewarm and flavorless), mussels & frites in interesting dishware (again, lukewarm and less than exciting to the palette), a highly recommended half chicken (very fatty, low-grade chicken and cold brussel sprouts). The flatbreads with exotic toppings were a highlight of the kitchen's talent, but the last two pieces were whisked away as entrees arrived without regard for us wanting to finish.

So, I may try it again to see if the visit was premature on the first open-to-the-public Saturday, but with my long list of new spots to try, I was disappointed that this restaurant was so over-hyped by the literati of the food world.